Joy of Giving

Flood rehabilitation support in Dewanganj, Jamalpur
HSBC launched ‘Joy of Giving’ initiative in Bangladesh during the pandemic to support the most vulnerable. We have reached 100,000 people with food, hygiene and livelihood support and continuing our support beyond our initial target. Now, Joy of Giving has extended its support in Dewanganj, Jamalpur for the climate vulnerable affected by flood and river erosion. The key initiatives include livelihood support, safe water and sanitation support and skills development in Dewanganj, Jamalpur.

Provided WASH facility with WaterAid
HSBC in partnership with WaterAid provided ‘Hygiene Pack’ to 2000 households with water storage facility and bleaching power to disinfect domestic space after flood water recess. The project also disinfected 500 tube-wells, renovated 200 tube-wells, installed 20 new tube-wells and renovated 200 toilets after the flood water recess. This rehabilitation programme benefitted around 5000 people.

Supported livelihood in partnership with SAJIDA Foundation
HSBC in partnership with SAJIDA Foundation provided livelihood support which included homestead Organic Gardening in 500 households and Flood Livelihood recovery package for 1000 household. The initiative which included distributing live Chickens for farming and seeds for vegetable plantation. Additionally, nutrition package for children to more than 800 households were provided.

Working in partnership with BRAC on Nakshi project
HSBC in partnership with BRAC started the Nakshi project which aims to develop skills for women. With the training, the women will be able to make a living by making handicrafts, tailoring and through digital literacy. The yearlong project will have an estimated beneficiary of 320 women in 4 training centers.